What’s In a Name

Primative and tribal influences are quite popular and certainly catch my eye. But what actually drew me in to further investigate Christine Damm‘s Flickr page and then blog was her business name: Stories they Tell.

A simple but very compelling name. Who are “they”? What stories are there to be told? And then you look at her work and think, yes these  pieces, even though they are new and recently constructed look as if they have been or could be part of a story, reflecting upon something old or well-used; work influenced by the idea of objects as reflecting an individual’s history. Yep, that is a great business name.

What does your business name reflect? If you have been considering changing or starting a business, an Etsy page, a blog or something else that requires a name, consider how others will react to it. Will it draw them in or at least well describe what you sell or do?

You can peruse Christine’s Flickr page here or her blog here. And yes, most of that metal look is polymer clay.