Meredith Dittmar’s work is, surprisingly, freeform and spontaneous although her intention to “explore, illuminate, and break down the boundaries of the conditioned self” are well supported in her design choices.

Did you work on identifying colors similarities and contrasts, even though I was unable to get anything out midweek like I’d hoped? I ended up with an exceptionally busy week but, unlike many of these past months, it was mostly good, positive things going on. I’ll catch you up on some of that stuff at the end here (including notes about my latest big sale if you’re interested) but, this week, I thought we would take a break from the intensive design lessons so I could get back to writing what I call creative growth articles.

These kinds of articles were included in every Virtual Art Box but I had set them aside while we thoroughly explored color the past few months. I’d like to do these at least once a month now to keep you thinking about why and how you create and to give you a break from the lessons here and there.

The Question of Conscious Intention

When I started the Virtual Art Box, the first thing I wrote about was artistic intention. It was easily the most impactful thing I’ve ever put out if measured by the enthusiasm and number of the comments, messages, and emails I received and, if you read this blog regularly, you’ve probably noted that intention comes up over and over again. But I realized, after an interesting conversation recently, that I’ve never really talked about the variety and ways creative people approach intention.

The core question that came up in this conversation was about whether the person creating has to be consciously aware of their intention in order for the design to be intentional. In other words, can decisions be intentional without being understood by the creator? Sounds rather philosophical but it is, in truth a very practical and rather important question.

By definition, intention means that you have some knowledge of your motivations but, it doesn’t necessarily mean that you are wholly conscious of them, not in a detailed way that allows you to verbalize it to yourself or others.

For instance, you could head to the grocery store intending to get something for your sweet tooth but you may not realize what you want until you’ve wandered through the bakery section and the candy section and then found yourself entranced by some caramel gelato in the ice cream freezer. Alternatively, you may have specifically headed out to get a pint of Talenti Caramel Cookie Crunch. The intention, and the outcome, would be the same for either trip out but there was a varying degree of awareness as to what you were after.

This works the same way when it comes to intention in art. You aren’t just fully intentional or not intentional in your design choices. There are variations and degrees to which you understand and apply your intention as you create although, I will argue, having some intention is necessary.

First of all, understand that when I talk about intention, I’m speaking about the concept, story, or theme that directs your design decisions. In the shopping trip example above, the intention was to satisfy a sweet tooth. In your artwork it could be anything from re-creating an image or place to telling a story to relaying a message to simply sharing your aesthetic tastes. But that intention guides your design decisions.

You could, for instance, choose round shapes for a pair of earrings. That choice might be made because round is a soft shape and the theme or story or idea behind your piece would be best supported by soft characteristics, but it also could be a gut feeling that round feels right compared to squares or triangles or amorphous organic shapes. If you have strong instinctual reactions to certain options for your design, you can absolutely make decisions based on that intuition. You just need to check that it supports and is related to your intention rather than it just being something that you are drawn to in general.

The Role of Instinct

Instinctive decisions are very common in many artist studios but they work best when there’s knowledge behind them. If a creative person is well versed on design, they will likely transition to working almost wholly by instinct at some point. That education and understanding works away in the background, guiding the artist’s instincts, but when they run into a problem, they still have the ability to puzzle out possible solutions based on the knowledge that they have. That is actually the primary intention that drives all my publications and this blog – to get you to the point where you understand design well enough for your design decisions to be instinctual. That way, you can approach your creative work with anything from a general to very specific intention and can begin to make purposeful decisions from the start.

Donna Greenberg’s latest post on Facebook: “WIP. Glazed bubbles and supporting texture coming in on this bad boy. Miles to go but each step helps me clarify my idea and even surprises me at times.” Because of the size and complexity of Donna’s vessels, planning has to be fairly well thought out before she really gets going but she leaves lots of room in her intention for discovery and alterations (via those clarifications she mentioned, I’m sure.)

There is also an argument in the art world that proposes that the artist does not have any responsibility to create with an intentional concept, meaning, or story for each piece, suggesting that it is completely up to the viewer and not the artist to give the piece meaning. I can’t say that I disagree with that but, if you create without any direction or some kind of framework to work off of, I think it becomes rather hard to create cohesive work that is meaningful to viewers.

I know, I am getting all abstract here so here’s a concrete example. Let’s say you want to create an eye-catching, one-of-a-kind piece to be showcased in your booth at the next fair or on the opening page of your shop’s website. You could just sit down with your materials and mess around with them until something comes out of it that you like. That is a valid way to design. But how do you even start doing that? Do you work with just whatever happens to be out on your table or do you pull out your newest, coolest materials and tools or do you open up your drawers and cupboards and stare at them until something jumps out at you (you know, kind of like when you stare at the fridge contents trying to figure out dinner)? I think we’ve all started something in this rather mindless way but how often are we successful compared to when we have some bit of intention?

Never Face a Blank Canvas

It is often said that facing a blank canvas is the hardest step in creating because it is, as yet, directionless which can be rather daunting. However, if you look for your intention first, then you never actually face a blank canvas. Instead, you come to that blank space or yet to be formed material with something to work on already. It’s the difference between walking into the grocery store only knowing that you want something to eat versus knowing you specifically want something sweet. You might not realize what you want is the gelato but at least you know where to head off to when you walk in those doors. Otherwise it is a lot of wandering up and down the aisles and that can be frustrating. You might not even make it that far. You might just turn around and leave because you don’t know which direction to take.

So, I do think you need to have something to work off of but it doesn’t always need to be something that you understand well enough to explain to someone. That was actually one of the hardest things for me in graduate school as I work towards my MFA in Poetry. Every word I chose in a poem was very intentional but a lot of the time there was more a feeling of it being right than an understanding about why it was right and yet, I was called on to explain my work all the time. I could always explain the theme of the piece and my inspiration but I could not always explain the specific significance of an image or sensation in the poem. To be honest, I think my lack of explanations was partly a kind of rebellion against the dissection of creative work. I know a lot of you feel that way too, that some (maybe most) art should be a visceral experience not an intellectual exercise.

However, trying to glean understanding from a piece of art, writing or any other creative work can be very satisfying so I’m not saying that I don’t think art should be approached that way. With some work, that’s the only way to approach it. And I did eventually come to the understanding that, as creatives, we can learn so much from that kind of examination but I also don’t think we need to do it all the time. I mean, there is some work we may want to just enjoy for what it is.

It can be the same in regard to how you approach intention. You might just want to enjoy the creative process and let your fingers and mind take the designs where they will. That’s great, especially if you are doing the work primarily because you enjoy the process. In that case, intellectualizing your intention can take away from that visceral experience but I will still argue that you need something to guide your design choices , even in a general way, if you want to arrive at the end of that process with a well-designed and engaging piece. Alternately, fully understanding your intention and planning out the details of a piece will allow you to boldly move forward as you work but you may also want to allow for modifications as your ideas and construction may change as you work.

Celie Fago may have a penchant for some pretty intense planning if this sketchbook page is any indication. She shared this with Dan Cormier for the Broken Telephone project article published in the Fall 2013 issue of The Polymer Arts (available in digital if you want to grab a copy here.) The objective was to create a brooch inspired by another artist’s piece that was sent to her. Her notes start off with “What Do I Hear? (when listening to Dave’s piece),” followed by a list of descriptive words as a way to search for her intention. That leads her into an exploration of design possibilities that support that intention. (Click image for a larger version.)

So, I think the best way to think of intention is in degrees of awareness. You can be fully aware of your intention and be able to verbalize it in detail, you can access your intuition with a more general idea driving your choices, or it can be somewhere in between.

I think the most important thing is that you make all of your individual design choices purposefully whether or not you fully understand your reasons. (I mean, I have no idea what I like caramel gelato so much but the lack of understanding certainly isn’t going to stop me from enjoying it!) Just try not to allow your design choices to be decided for you. Like don’t just default to a smooth surface because that’s how your clay comes out of the pasta machine. Choose a smooth surface because that is what best supports your intention. Purposefully choose shapes that support the concept you are inspired by rather than determining them based on your available cutters or because organic shapes are easiest to create freeform. Pick colors based on symbolic or emotive qualities not just what you have on hand. And ask yourself, every time, whether your piece will benefit from lines or marks or if there shouldn’t be any so you don’t miss out those possibilities.

These kinds of purposeful decisions will show a controlled and skilled intention, creating depth and cohesiveness and, likely, a lot more satisfaction on your end as well as in your finished pieces.

Dare I Say Winds Are Changing (in the Right) Direction

Yes, I’d hoped to do a midweek blog last week with some more examples about how to look at color and pick contrast and similarities, but not only did I have a busy week taking care of my husband after his biking accident (he is healing amazingly well and quickly, thank you all for asking!), I also had the opportunity to bring a staff member back on board so I’ve been getting her up to speed and we start work on possible new projects this coming week. It’s going to be so nice not doing this solo!

Also, you all really took advantage of the Damage Sale! I am nearly cleared out although, as I write this, there is still a small handful of slightly imperfect publications on the Specials page if you want to grab up those last $4 magazines and $12 books.

Then I got so excited about how cleared out the shipping room was looking (I’ll need the room to bring in new publications!) that I added a 25% off sale through September 15 on all regular print publications. No coupon code is needed if you want to take advantage of that. Just go over to the website.

So, there has been a ton of packing and shipping this week which not only kept me busy, it also made me more aware of an issue I’m having with my bad right arm. It’s kind of worked into my shoulder. But I saw a new orthopedic doctor and he had some wonderfully encouraging things to say so this coming week I start a new and different regimen of physical therapy that he believes will actually heal my arm. I am reservedly hopeful!

So, I’m busy but relatively happy over here. I hope to have some concrete new project announcements after this coming week. It’s been such an aimless, up in the air kind of year for us all, hasn’t it? I look forward to having a production schedule of some sort to keep me feeling relevant and to keep you inspired. So, keep fingers crossed!

I hope all of you have had your own dose of good news, light at the end of the tunnel, or other positive developments. I’m sure we could all use a bit more of that right now. So, keep an eye on impacts for incoming upcoming newsletters and announcements. In the meantime, take good care of you and yours!