So, here we go with the second installment of this summer’s color adventure. If you didn’t read last week’s posts, you can find it here. That post really lays the foundation for a lot of what I’ll be talking about over the next few weeks so you might want to read or review that first.

This week I want to expand upon your knowledge of hues but, more particularly I want to talk about the expressive nature of color. I know last week I may have forced a shift in your thinking about primaries but to confirm that and as a way to connect last week’s post with this one, let’s ride this CMY train a bit farther down the tracks.

Hopefully, we are now all in agreement that the most accurate pigment based primary colors are cyan, magenta, and yellow. That is particularly helpful to keep in mind when mixing but that hardly gives us enough categories to work from in order to have a sense of how colors communicates or how to choose color palettes. I would like you to add a few more, starting with the CMY secondaries – the colors that result from mixing two primaries together – red, green, and blue.

Hmm. RGB, you say? Doesn’t that sound familiar? If you remember from last week, RGB are the primary colors for mixing light (such as the light that creates images on any digital screen.) Yes, CMY’s secondaries are the primary colors used to mix with light. And the reverse is true – CMY is the secondary color set for RGB. Why do you think they are interrelated like that?

You may remember from last week’s post that RGB is considered an additive color while CMY is subtractive so it’s not surprising to find them as opposite sets on the same color wheel. This is not the same RYB color wheel that painters have been using for years, mind you, so if you have a color wheel that depends on bread, yellow, blue, you might want to either get a CMY color wheel like this one by the Color Wheel Company. Or use a CMY color diagram like this one below. (Note that colors in this image below will shift if you print it and may be off due to your display already. Also the percentages listed are just guidelines when mixing colors as quality and concentration of pigments between types of materials and brands can differ greatly.)

 

Back to color categories. Right now, you have six – cyan, magenta, yellow, red, green, and blue. How about we add four more for a nice even 10?

Since the majority of the art world has been working with red, yellow, and blue as primaries for the last 200 years, their secondary hues have been widely referred to in color psychology and communication. Those are green (which we already have), purple and orange. Purple and orange carry very particular associations so we can’t leave them out.

The other two I feel necessary to include are black and white. For the sake of simplicity, I’m not going to wander into the mire that is the argument about whether these are actually colors. I think that argument is really based in the one inarguable fact – they aren’t hues. Depending on the color mode, either black or white is the inclusion of all hues or the exclusion of all hues but the argument on whether they are colors is just semantics so for our purposes I am proclaiming them color categories.

 

Connecting in Color

Now, why is it important to have categories? Well, you have to realize you’re going to be communicating something specific with the colors you choose so it’s best to choose with intention. Having color categories and knowing their specific association gives you a base from which to begin making those kinds of decisions.

We all react to color on some level, so color choices are no small thing. For instance, if there are a set of sisters who are triplets, all dressed the same but one has fire engine red fingernails another cobalt blue fingernails and the third has sunshine yellow, do you not draw different conclusions about each of the women? The one with a red nails might come across as strong but conservative, the one with the blue may strike you as audacious or even rebellious, and the sister with yellow nails may seem carefree and funky. You might draw a different conclusion that I did but I’m guessing we’d agree that we would think of each of those women at least a little differently based solely on the fingernail color.

Strangely, those conclusions I made about the fingernail colors are not necessarily associations common with those specific colors but that’s our curveball here. It goes to show that it’s not just the color that creates what you are communicating – it’s also the context. And you.

Since there is a lot more to communicating with color than what we might assume is inherent in each hue, I’m going to give you very general associations as a kind of jumping off point, but you may very well have other strong associations not listed for these colors. We’ll get to that in a moment.

For now, simply read through this list but don’t try to memorize it. Just let it sink in as you read it, maybe just asking yourself what associations are true for you that I have listed, and mentally (or in writing) adding your own as you go. Then I have some thoughts about how to use these categories for your own authentic creations.

 

Color Associations by Color Category

 

Magenta – uplifting, balancing, and cheerful, this color can convey and encourage happiness, creativity, and compassion.

Purple – often thought of as the color of luxury and grandeur due to its historical rarity, it is now also associated with drama, ambition, and dignity. Purple also encourages daydreaming which may be why it is associated with mysticism and imagination.

Blue – one of the most liked colors in the world, blues can feel uplifting, quiet, calm, and reliable, as well as communicating trustworthiness and comfort.

Cyan – lively but calming, cyan invokes the serenity and brightness of tropical oceans along with a sense of cleanliness and focus.

Green – relaxing and reassuring, green is a very positive color that is easy on the eye, literally. It lessens glare and absorbs ultraviolet light reducing eye fatigue. It also represents growth, freshness, nature, and harmony although in certain contexts and tones it can also be associated with illness.

Yellow – considered the happiest of colors this is associated with joy, optimism, and spontaneity. It is visually dominant which means it can drown out other colors, so it is often used in small amounts or as a background color.

Orange – energizing, cheerful, and friendly, orange literally wakes us up by encouraging oxygen intake in the brain. It is also highly visible which is why it is used for construction and warning signs even though emotionally it feels playful.

Red – well-known as representing love, passion, power, and excitement, it is also associated with danger and blood. It also appears hot so much so that a beverage will seem hotter in a red cup than any other color. It is also the most eye-catching, so it gets noticed regardless of how little is used.

Black – is often associated with death but in the absence of a context with death associated symbols and imagery, it will more likely convey authority, respect, seriousness, and decorum while sometimes feeling aggressive. It can make objects appear deeper or heavier than light or white versions.

White – purity, cleanliness, goodness, and innocence are the more common associations with white although it can also be thought of as formal, cold, sterile, and stark. When it is not a dominant color, it is overlooked, reading as an inconspicuous background.

Now, you might be asking, what about brown? Or gray? How about pink? Yes, we do have very specific associations with those colors, but they are variations on hues, not hues themselves and I am aiming to give you baby steps, more or less. Trying to figure out how you feel about 10 colors is a pretty big baby step already. We’ll get to the rest in future weeks.

 

Real and Authentic Color

Okay, now that I you’ve read that list, let’s talk about the only color associations that really matters – your specific emotional connection to color.

Choosing the colors you want to use to communicate your intention really should be based on what you feel, not what you THINK, about those colors. This can be tough to figure out but if you’re up for it that’s what I’ll suggest you work on this week. Let me explain.

Take the color blue. It supposed to be calming, peaceful, and trustworthy and is one of the favorite colors of all times. Well, strangely, I myself have a kind of aversion to the hue of blue. It’s not all blues, but I certainly steer away from it when it comes to my attire. Other than maybe a pair of blue jeans on a back shelf, there is no blue in my closet. I know I associate dark blue clothing with domineering personalities (my father wore a lot of navy, for instance) so I don’t find it comforting or uplifting like many people might.

So, if I wanted to create a piece that portrayed a peaceful calm, I would not choose blue even though that is supposed to readily communicate that concept to others. It would be like trying to laugh at something I didn’t find funny. It will come across as inauthentic. However, I might go with green or even cyan as a dominant color because those colors do feel peaceful to me. That choice, combined with my other design choices, all rooted in my personal intention to convey a peaceful calm, should result in a cohesive and authentic feeling piece.

I know you might be concerned that choices based on your personal associations won’t communicate well to a lot of people. It is true – it might not. But for the right people, the people that will love and feel connected to the authentic you they see in your work, it absolutely will. It will also be a more joyful and satisfying piece to create for you.

 

Connection and Context

You might’ve noticed my persistent use of the word “connection”. I’m using this as a kind of catch all term for the various objectives an artist might have for drawing people to their work. Sometimes we want people to feel drawn to, and therefore connected to, the work on a personal level so that they want to buy it. Or we may be more concerned about captivating them in order to elicit a specific emotion or to get them to think, which is another kind of connection.

You can also have the objective of not trying to connect to others at all but may simply want to please yourself, which is wonderful and more than valid. In that case, it is even more important to make design choices based on how they make you feel than about what they mean to others. Even though you’re communicating with only yourself initially, the authenticity of your choices will communicate and connect to others if and when you share your work. Personally, I think this is the best way to work.

If you haven’t already noticed, everything in design is about relationships. Although the relationship between your artwork and the viewer is one relationship, I am more specifically referring to how every design element is related to each other in a piece to create an overall feel or message. Your choice of color, as strong as it can be in relaying a specific message on its own, relates to the other design elements which can change how the color and the overall design feels.

Look at these two pendants by Melanie Muir. They are using essentially the same color palette, but they have a notably different feel. For those of you who were with me last month, or bought the May VAB about shape, you might have readily recognized how the softer, round shapes of the left pendant has helped create an inviting and fun feel in that pendant. Yes, orange is associated with a sense of joy to start with but then look at the one on the right. It still has a burnt orange with black and white palette but the sharp corners of those shapes make it feel more serious although still lively due to the orange.

 

Here is another comparison with two different color palettes but the same design by Christine Dumont. Do they not feel quite different? Even though I like the core design, I am more drawn to the blue-green (yes, even though I am not big on blue.) I am a huge fan of green and I don’t think of domineering men when blue is combined with it. It actually feels uplifting and comfortable to me. The magenta, a color known to be particularly cheerful, is quite elegant here but feels too loud for me. That’s probably because I am essentially an introvert so although I like my attire to be creative, edgy, and even weird, I don’t like it to be loud.

Which do you prefer and why do you think that is?

 

 

Exploring Your Version of Hues

So, if I haven’t fully confused you by giving you a set of rules and then telling you to toss them out window, I would suggest that, this week, you spend time investigating how you feel about particular colors.

Now, how do you figure that out? Well, honestly, it’s going to take a lot longer than a week for most people if you’ve not done this before, but you can start by simply making word associations and becoming more aware of your reaction to color.

Wrapped in Color Exercises

Try to put yourself in a place, physically or mentally, where you can respond to color that surrounds you.

Go and put on different colors of clothing, wrap yourself in various colored blankets, or, if you have a stash of fabric, pull out some solid colored bits and wrap yourself up in them. Then ask yourself how you feel in each color, especially if you can do this in front of a mirror (you know, when everybody else is out for a walk or asleep or something so you don’t have to explain yourself.) What colors make you feel more energized? What colors make you feel more relaxed? Do any of them make you particularly happy or make you feel regal?

Since you are likely to be wrapping yourself up with colors that are not a pure hue, you could start making note of how you react to the hues when they are dark, pastel, bright, or muted. You may be responding to that version of the hue, not the hue itself. Like I might feel very bold and confident in a plum dress, but I would probably feel a bit subdued and delicate in a lavender one. (More on color variations next week.)

If you don’t have sufficient colors to wrap yourself up in, just try to imagine yourself in a room painted all in one hue. How do you feel in the yellow room? Does it make you want to dance around or is it annoying? How about a red room? Does it make you feel impassioned and energized or maybe frightened? How about a white room? How about a black room?

You aren’t really trying to make any specific conclusions about your relationship with color at this time. Just try and become more familiar with how you feel about various colors. Color relationships are complex. Like I love using copper polymer when making jewelry, but I can’t imagine ever creating anything with orange. Orange just doesn’t speak to the things I want to express. But you should know, I also hate tomatoes but love salsa so, I’m probably just particularly weird.

As we work through the various aspects of color over the next few weeks, you can continue to ask yourself these questions about how you feel about particular colors. And when you are designing, you could also ask yourself what color comes to mind when thinking about the emotion associated with the specific intention of the piece you’re working on. You might be surprised with what you come up with.

 

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