Same but Different

So, are you ready for your last weekend of color design exploration? Not that you will ever be done exploring color but this will be the last of the installments on color in this blog series. We will move on to other design elements in September but for now, let’s look at one final aspect of working with color that I find particularly important and rather fun to identify.

If you read last week’s post, you will have gotten a good idea of how to start choosing colors to use together. If you paid close attention though, you may have noticed that those suggestions for color combinations last week primarily revolved around one particular characteristic of color. Did you notice that? Do you know which one?

Creating color combinations using the color wheel and things like complementaries, split complementaries, triadic, or square (aka tetrad) combinations are rooted in the characteristic of hue. They don’t necessarily take into the account all the other characteristics, not directly. So, this week we’re going to learn how to choose colors with two goals in mind – creating contrast and similarities.

Why Similarities?

Our minds are always analyzing our world, weighing and judging all kinds of things our senses take in, but the mind works particularly hard to find connections between things, trying to divine a relationship between objects or concepts we encounter. When we can’t find the relationship or common connection between things that seem to belong together, it feels uncomfortable. Like, if you see 2 people sitting on a park bench in close proximity to each other, you assume they know each other. But if one is dressed in a business suit and the other is all punked out in black clothes and sports a mohawk, you may find it weird. The close proximity makes you think there should be a connection between them but their appearance makes a connection difficult to ascertain.

Now, if those same 2 people both had French bulldogs sitting at their feet you might assume that they are part of a French bulldog lover’s club. Or, if they have similar documents in hand then you might think that they are a businessman and a client going over paperwork. Once you find a connection, then the relationship makes sense even if the contrast between the two is odd. That contrast simply makes for an interesting combination but not a wholly uncomfortable one once you divined a possible reason for them to be sitting together. This all comes down to the fact that we simply want things to make sense.

This is true of how we see color as well. We want to see that colors grouped together are related and not just because they are near each other or on the same piece of art. Yes, we like contrasting color as well since that creates energy and interest but when there is no similarity between the color characteristics, there is no specific relationship and that can feel (and look) uncomfortable.

This doesn’t mean you can’t combine colors that have no particular color relationship or common color characteristics. You can … but you would be conveying chaos, discontent, disorder, and/or anxiety. That might be exactly what you want a viewer to feel, so if that is what you are after, go for it. But if you want pleasing color combinations or at least comfortable ones, you’ll want both similarities between your color choices and some level of contrast.

In other words, the color choices for a piece you are creating will usually work best if connected by a similarity in one or more of the characteristics we have been learning about the last couple months. Of course, you will want contrast as well. Let’s look at how the various characteristics work as similarity or contrast characteristics.

Hue

Hue is usually used as a contrast characteristic unless you are doing something in a monochromatic palette (using different versions of the same hue). If your palette is analogous, your contrast in hue is relatively low since you are using colors close on the color wheel. But if you choose complementary or split complementary colors for your palette, then you have high contrast and, usually, higher energy.

Value – this is also more commonly used as a contrast characteristic since relative lightness and darkness so often help to define images, shapes, and boundaries. If you use it as a similarity characteristic, with all your colors are similarly light, mid-tone, or dark, it is harder for the eye to differentiate between changes in color. It also results in fairly muted energy. Again, that may be what you want. There is no right or wrong, just your intention.

Saturation

This, on the other hand, is more often used as a similarity characteristic between colors in a color set in large part, I believe, because of the emotional value of saturation. Bright colors are generally happy and high-energy while muted colors tend to feel calmer, quieter or more reserved. Because of this, contrasting bright and muted colors in the same color palette can result in a clash of emotions that may make your viewer uncomfortable. This is not always true but it is something to look out for if you choose to use this for contrast rather than a point of similarity.

Tint, Shade, or Tone

These characteristics actually have to do with saturation but because they can be so distinct, they can be chosen as their own point of similarity or can contrast against each other. For instance, we’ve all seen pastel color palettes. Their similarity is that all the colors are tinted with white. Organic palettes tend to have rich but muted colors, displaying a similarity in toning. The one area where contrast between these characteristics works well is if you contrast tinted colors which shaded colors, creating light and dark colors. Why? Because tint and shade can produce a dramatic contrast in color value and, as mentioned, color value can be an important characteristic for many designs.

Temperature

Creating a color palette that is predominantly cool or predominantly warm will create a subtle but still recognizable similarity. Contrasting cool and warm colors is more readily recognized and creates high energy. Note that if you choose to use a triadic, 3 color split complementary, or a square (tetrad) color combination (as described last week), you automatically create contrast in temperature because of how far across the color wheel these classic color combinations spread.

Quantity

Yes, it’s true we haven’t talked about this in terms of color characteristics because it is not in and of itself a characteristic of color. But it is something you can manipulate to address similarity or contrast in your color palette. For instance, if you use the same amount of vastly different colors, the brain will find that quantity relationship – the balance between the otherwise disparate colors – as an apparent reason to be grouped together. And when it comes to contrast, quantity differences can help the viewer understand the hierarchy of your color palette. So, if you want one color to dominate because of its emotional connection, you can use a lot of it then just enough of the other colors to add the amount of color contrast and energy you need without drowning out the primary emotion.

 

Leeway, Accents, and Matchmaking

So, after telling you all that, I have to qualify those notes by saying that even though the above are good rules for helping you choose colors, choosing palettes don’t always fall into such tidy formulas. If you pick a few favorite pieces of yours, or favorite pieces by other artists, you may find that some color palettes do not readily fit into any of the classic color combinations we talked about last week or do not adhere to the similarity your contrast rules, not neatly at least. The fact is the perfect color combination all depends on what it is you’re after and where your inspiration comes from. You know that mother nature isn’t out there purposely throwing together split complementary color palettes or worrying about similarity characteristics. But, if you allow for some leeway, you will often find classic color combination sets and similarities as well as contrast in most every scene you see in nature. You just can’t be too exacting when looking for them.

One of the areas that can really throw these ideas about color palettes is accents. Accent colors, usually added in small quantities, tend to contrast in all the characteristics but one, and sometimes none. That’s what makes the accents stand out. You could choose a palette of rather neutral colors (thereby having a similarity in saturation and tone) but if you really want to kick up the energy or create a focal point, there is nothing like a dot of red to do that for you. That red could have nothing in common with the rest of your color palette, but because it’s an accent, it can, acceptably, look out of place. This will cause a bit of tension which can be really cool if it fulfills your intention. If you don’t want it to cause too much tension but you still want that spot of warm color, choose a version of red that is similar in saturation to a couple or all of the colors in the rest of the palette. If you want that accent to create a focus but not tension, instead of using red, choose another neutral color but one that contrasts in all the other characteristics as much as possible.

 

 

The other thing about color combinations is that sometimes you can have colors that are not just tiny accents but that do not share the same similarity characteristic as the rest of the colors share. As long as that one color has a similarity or two with another color in that group, it may work. So, for instance, you can have a palette of cool colors that includes fully saturated blues and greens as well as shaded versions and then throw in a dark yellow (aka gold) which is not a cool color but since it has a bit of black in it, it is a shade like the darker versions of the cool colors.

I know, exceptions to the rule just complicate things but you don’t need to work with the exceptions if you’re not ready for it. Just know they’re there and you can play with them when you’re ready.

 

That Color Game

Okay, now that you are clued into the contrast/similarity importance between colors, you can quickly hone your eyes for this by playing a little identification game. Look at any of your own work you really like, or the work of other artists that you really admire and identify what is similar in the color sets chosen. What are the contrasting characteristics that add to the energy and interest.

I did plan on having examples for you to play with all conveniently here but only got part way with that before my preparations got cut short this weekend. My darling man took a bad spill on his bike and I spent my alloted blog time today running back and forth to the hospital and being nursemaid when I got him home. He didn’t break anything and no concussion so it could have been much worse but he ended up with 49 stitches in his face and road rash all over so, needless to say, I was a tad distracted.

Is it me or does it seem like I have some bit of tragedy to report at least once a month lately? I have to say, I could use a break. Heck, we all could! What a crazy year.

Well, I may surprise you with a mid-week post to drive this home with the examples and a few more photos that I originally had planned but I didn’t want to leave you without on this last weekend of color. So go out and spy those similarities and contrasts and you’ll be ready to play with whatever I get together for you.

Have a beautiful, color-filled week!