Giving Your Piece Purpose
Covering containers is not a new concept for clayers, but how small would you go? There are all kinds of small boxes, tubes, and cases out there that can be transformed into interesting polymer container adornments. This pendant by Cyprus’ Nicolas and Nora is just one such example I dug up. They’ve given the container a very specific purpose as well, which is just about as interesting as this charming pendant.
They label these ‘prayer box necklaces’ in their Etsy listing. They go on to describe in detail what a prayer box is and how to use it by saying these are “used by religious faithful to help them focus on their specific prayer needs and to facilitate contemplation on one’s faith … most people stuff notes of prayer items into the boxes. Think about what you truly want and write it down. Writing your desires out give them energy and increase the likelihood that your wishes will be answered.”
Not only is it a nice idea, but by giving the pendant a particular purpose is also a smart way to sell. It’s not unlike staging a house. If you can show people just what they can do with what you have for them, they are much more likely to buy because they can imagine, in a very specific way, how they themselves would use your piece. So, if you do make any kind of container adornment or house decor, display and photograph the work with possible things it could contain, not as a primary presentation, but for the purpose of selling such as you would in your online shop or at a craft show. It turns the work from just something beautiful to look at (not that this shouldn’t be enough!) into something the buyer/wearer can customize and use for a more personal and connected interaction with your work.
Nicolas and Nora don’t seem to have any more of these container-style necklaces in their shop right now, but if you like this earthy, bohemian look, or are curious what other personal approaches they use to grab the interest of their potential customers, jump on over to their Etsy shop and take a look around.
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What a great idea and what a sensational piece. Just love it…and I completely agree with your post….if a piece has a certain meaning or dual purpose, it’s a great selling point.
What a great idea and what a sensational piece. Just love it…and I completely agree with your post….if a piece has a certain meaning or dual purpose, it’s a great selling point.