Welcome to the first week of the new incarnation of the Virtual Art Box. I’m not going to continue referring to it as such since the contents will be spread out over the weeks instead of packaged (boxed) but for those of you who have been with me since the inception of the VAB, know that you’ll get the same design lessons and ideas to improve your skills and artistic knowledge that you had when you were getting this as part of the VAB membership. For those of you who have only been joining me for the weekly blog, you’re in for quite the treat if you have any curiosity and desire to further understand how design works in creating craft.

I think you’ll be delighted to know that were going to start this new iteration of the VAB focused on color. I knew the color content couldn’t be just one article and a few nudges though. Nope. Color is far too multifaceted. It is easily the most nuanced and intricate of all design elements. I could spend the rest of the year just talking about color. I mean, just think about it … is there any other design element for which entire books are written? And so many? Well, not that I know of.

But it’s not just that there is a lot to talk about with color. The reason there are so many books, classes, and websites about color is because it can be difficult to learn. Part of it is, of course, the complexity of color, but it is also because it takes some time to understand why some colors work together and some don’t and why mixing color can be so hit and miss. In other words, it takes work to understand color. Not everybody wants to put in a lot of work on this and I understand that, but if you do make the effort, the reward will be tremendous!

Your mission, if you choose to accept it … is up to you.

My approach to teaching design for most of the past decade has been based on the concept of osmosis and I don’t plan on changing that overmuch. So, I’m going to tell you about the concepts and show you examples and encourage you to look at the world around you in terms of those new (or maybe not so new) ideas. If you read the blog every week, these concepts will eventually just sink in. It might take some time but you’ll get there. On the other hand, put a bit of work in now and you’ll be masterfully mixing color and creating gorgeous color palettes by the end of the summer!

So that’s my proposal. I’m going to teach you color over the next couple months and you can just observe and soak it up or roll up your sleeves and get hands-on, as and when it suits you. But if you keep up with even just the reading, you’ll be steps ahead of where you are now come the fall.

Deal? Okay, so let’s start with a real basic, rather convoluted, but surprisingly fascinating concept – hue, the basis of all color.

 

It’s Up to Hue

Hue is what most people think of first when they think of color and color theory – that which makes up the purest aspect of color. Scientifically speaking, each hue is a particular point on the color spectrum, but I think it’s best to think of hue as a category. Red is not just fire engine red, right? It’s also brick and burgundy and rose. It’s a range, a grouping that we use to organize the myriad options we have in color.

Why think of the names of pure color as categories? Because each of those categories represent a specific set of things to us. Our response to color is primarily determined by our culture but all colors make some level of emotional and psychological connection which, as creatives, we can use to communicate to the viewer of our work. Every one of the infinite number of colors available to us has its own specific response but it is certainly easier to start by understanding the characteristics of just a few categories each defining a specific range of color. You can then grow your knowledge from there.

So, I thought I’d have you learn a handful of color categories based on pure color hues for the purpose of communication in your work but I also need you to understand hue in terms of how you mix colors. Unfortunately, categories and mixing are not based on the same concepts so we are going to have to learn those separately. You see, while categories are about defining our response to color, mixing is based on science. In other words, one is based on an ever-changing landscape of personal and cultural understandings while the other is rooted in physics.

So, let’s start with science and look at the meaning of categories later. Mind you, this conversation may feel like a roller coaster at moments but buckle up and I think you’ll be surprised at what you’ll learn. At the very least, I have some surprising trivia not to mention a thrilling new position from which to work with color.

 

True Colors

Color theory, especially for visual creatives, really starts with the concept of primaries. Primaries are known as non-reducible colors because, by definition, they can’t be created from other colors. Strangely enough though, you won’t find just one set of primary hues that you can or need to work from. So, you see how color confusion starts from the beginning. Let me break it down for you and make it simple.

If you go by the definition of primaries being colors that can’t be created by other colors, then there are just two primary sets, one for each of the two different materials from which color can be created – light and pigment. Mixing light is used to create visuals on your computer screen or dramatic lighting on a theater stage, while pigment is what gives any object its color including colorants that give paint, chalk, clay, etc. their color. Both light and pigment primaries are based on the same thing – the spectrum of colors in the range of natural light that our eyes take in.

When mixing light, the three primaries used are red, green, and blue (a.k.a. RGB, that color mode digital photo editing software is always yammering on about). From those three, you can mix up any color of light you want but put all three together and you get white because white is the full light spectrum, like the sunlight. For that reason, RGB is known as an “additive” color model because you add parts of the spectrum to create a color of light for your eyes to take in.

Pigments, on the other hand, reflect just parts of the light spectrum back to our eyes (so if the pigment reflects only yellow, that’s what reaches our eyes and we see yellow) while absorbing the rest of the spectrum, effectively removing that part of the light that hit it the object from being reflected to our eyes. Because of this, pigment colors are referred to as subtractive color because we only see what’s left. Mix three completely pure pigment primaries and you end up with black which is the absence of light—those pigments collectively are able to absorb all parts of the light spectrum.

I know this is getting a little scientific but I just want you to have a basis for understanding why the colors on your computer screen can look so much different than colors in your physical world or in print. The additive versus subtractive properties of the two-color modes just don’t translate back and forth very well. That should take some of the pressure off of you though. Now you know that it’s not just you that can’t re-create any color in pigment based materials from something on-screen or your photographic skills alone aren’t what makes it so hard to take a digital photo with accurate colors. It’s just a crazy, mixed up color world.

Now to the truly mind-boggling stuff.

 

As far as pigment goes, most people have long been taught that the pigment primaries are red, yellow, and blue (RYB) even though there is no scientific basis for it. It’s just something a variety of Europeans arbitrarily developed based on the pigments they had available between the 17^th and 19^th centuries. And it worked, more or less, with paint. Oddly enough, around the same time, science was slowly coming to the conclusion that cyan, magenta, and yellow (CMY) are more precise primary colors for pigments but colorists in the art world didn’t consult the science of color physics. Plus, it wouldn’t be until the early 20^th century that chemistry would provide the pure pigments needed to properly create visual work in CMY.

The more precise primaries were readily adopted by the printing industry in the early 1900s since this produced the brightest and broadest range of colors, but it was too late for western society’s language of, and associations with, color. Artists, designers, and psychologists had already established language and research including categories (yes, the categories we’ll be looking at) based on RYB. So, we are presently stuck with RYB when it comes to categories and communication. However, there is still a strong argument for learning and using CMY.

 

The Case for the Late Bloomers

If you are open to mixing with cyan, magenta, and yellow, you’ll likely find your color mixing is easier to predict and more saturated than through the use of RYB mixing. Just as the printing industry did. However, not all mediums for all brands make it easy to work in CMY versus RYB. In polymer, some brands are geared to CMY (such as Fimo Professional and Pardo), others seem to favor RYB (such as Kato and Cernit) while others aren’t geared to color mixing at all (such as Sculpey Souffle).

I, myself, have long been a convert to the CMY primary basis for mixing pigments of any kind but as a publisher, I’ve spent years working with printers which now uses CMY, plus “key”. (Key is black, as in black is the key plate that adds the detail in color printing’s four plate printing process, which is why print color is referred to as CMYK.) So, it wasn’t hard to break through the old lessons of RYB. And then there is the simple science – contrary to popular belief, red and blue can be mixed from other colors. I bet many of you find that hard to believe. Well, it’s not hard to prove. Here is the proof from my studio table:

Here are two sets of primaries and my mixes for their secondaries using the clay color on either side of them. I have Fimo in CMY with red, green and blue secondaries and Premo using RYB with green, purple and orange secondary mixes. I chose these sets in large part because that’s what I had on hand but also because Fimo set up the professional line based on CMY (although they call their cyan True Blue), and Premo has long supported RYB with their ultramarine blue, cadmium red, and cadmium yellow.

Note how much brighter and more saturated the CMY secondary colors I mixed are. Relative to the primaries, the mixes are neither toned down (losing saturation or purity) or darkened. The RYB delivers a decent orange but the green is quite toned down and dark and the purple looks practically black even though I went very heavy on the red and it’s nearly a wine color.

But here is what should really convince you that CMY mixing knowledge is something you need in your toolbox. Here is the same red and blue from the Fimo mix next to the blue and red Premo. Now do you believe that red and blue aren’t primaries that can’t be mixed from other colors?

Did that blow your mind a little bit? Do you feel the need for a glass of wine or comforting cup of tea? I remember when I first mixed blue and red from a CMY set of colors. I felt like I’d been duped all these years! But don’t take my word (or my pictures) for it. Try some of this color voodoo yourself.

 

Exercising Your Hues

This is a very simple exercise that will take you maybe 15 minutes but could be life changing for your color mixing skills. Like everything in art, skill is not about what your hands do but rather how you see things. I would ask that you see how this color mixing works with your own eyes and learn how the color in your preferred material and brand work depending on the primaries you choose to work with.

1. Find a set of CMY and RYB in your clays, paints, inks or whatever you’d like to work with. You can even try a couple different mediums since the mediums act differently as well.

Here is a chart Maggie Maggio put together for the primaries of 3 major polymer clay brands to give you a guide for choosing primaries from your available clay colors. This was from an article titled, “21^st Century Color” in the Winter 2015 – Hidden issue of The Polymer Arts, which talks more about the use of CMY for color mixing if you are only fascinated now.

2. Once you have your two sets of primaries, just mix the following:

• Mix secondaries for CMY: red, blue, and green.
• Mix secondaries for RYB: orange, purple, and green.

I won’t be able to tell you how much you need to mix of each color to get those secondaries since every brand is different but you can start with equal amounts of both primaries, maybe adding a bit more of the lighter of the two. In my experience, yellow colorants are not as intense so you need more of it while blues (but not cyan) and magenta’s (and sometimes reds) can be quite intense. Just mix a small amount and then add what you need to adjust to what you think is a middle ground.

3. Now, using the CMY set, create an orange and a purple:

• For orange, start with two parts magenta and one part yellow then adjust to make a satisfactory orange midway between the yellow and the CMY’s secondary red.
• For purple, start with two parts magenta and one part cyan then adjust to get a purple/violet midway between magenta and the CMY’s secondary blue.

4. And lastly, try and create a cyan and magenta from the RYB set.

• For cyan, start with two parts blue and one part yellow then adjust to make a color midway between the blue and green.
• For magenta, start with two parts red and one part blue then adjust to get a color midway betweenpurple and red.

Which set of these were most successful? Of course, I expect the CMY to make those secondaries easily but the RYB results could go either way, depending on the RYB colors you used.

Also compare the orange and purple from the CMY set to the RYB set. Which do you prefer? And what have you learned that you didn’t expect?

They’re all good and useful colors no matter what they are mixed from. I find that mixing with RYB lend itself well to organic color palettes since those old primaries basically have a built in neutralizer (the addition of a complementary color) since they aren’t pure hues. That keeps the mixes from feeling too bright or artificial. But when I want bright, I stick with CMY or find a pre-made color that’s close so I only have to add tiny amounts of another color if it needs any tweaking.

Are you more comfortable with the idea of working with CMY primary hues? Really, all you’re doing is switching up your blue and red a tad from the old classic trio. Favor a blue that leans slightly towards green rather than purple and a red that leans some towards hot pink. It’s just a slight shift on the color wheel. It does, however, help if you use a CMY color wheel since magentas and cyans don’t sit equidistant from yellow on an RYB color wheel. Here is one you can print off for now.

Using a different wheel will also help with things we’ll be talking about next week – secondary, tertiary, and complementary colors. But don’t fret. The CMY color wheels work the same as RYB but they’ll give you new and exciting color palette combinations to contemplate. So, if you can spend the week playing with and getting used to the idea of a little CMY into your life, you will have just added and organized an entire arsenal of color mixing that you didn’t have before. How wild is that?

If you do the color mixing exercises, I would absolutely love to see photos of your results and thoughts from you. Please let me know what brands and colors you used and how you felt about your results. If I get enough, I’ll share them next week or on my social media pages if you give me permission. Send them to me directly by responding to this if you get this by email or by going to the website here.

Can You Help?

I’ll try not to be too overt about asking for support but like every business, there are non-negotiable costs, mostly services that help get content to you. So, if you like the content and are able to help keep me going, pop over to the shop and pick up books and back issues missing from your library, gift a publication to a struggling polymer friend (I’ll include a card or can even sign the publication – leave instructions in the “Order notes” section after the shipping address), or contribute any amount you wish with the contribute options here. Also, patronize my advertisers –they do help spread the word about what I’m doing as well as funding some of what I do.

Otherwise, I hope you simply enjoy the learning. Have a colorful week!

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